“Jack Daniels” – the brand that has become the iconic image of “American Cool” around the world and across generations. A bottle of Jack makes a statement (and this documentary is all about “why”). More than a simple narrative of the origins and impact of this hallowed brand, Chasing Whiskey is a 57,000 mile journey across 5 countries and 17 time zones that will prove equal parts thought provoking, insightful, moving and hilarious. From rural Lynchburg, TN (where every drop of Jack is made) to
